Onboarding is a term used for getting new employees acclimated to their new workplace. Also known as “organizational socialization” the process includes introducing new team members to the organization’s values, norms, expectations, policies, etc. It seems to me the business onboarding approach can also serve as a framework for helping distance students get onboard with online learning .
These aren’t necessarily new ideas – just another perspective on the online learning experience, student engagement and retention. For your consideration, how might “onboarding” provide opportunities for enhancing the online student experience?
1) Transparency: be clear from the beginning about program offerings, what percentage of the degree is offered online, are there any synchronous requirements (e.g. face-to-face orientations, proctored exams, web-conferencing, internships, etc.). Students working long hours or multiple jobs, overseas, etc. may find it difficult or impossible to arrange their schedules to meet such requirements. Designing online programs or courses for maximum flexibility will mean more students can engage at their convenience and ultimately succeed in their academic goals.
2) Personalize: offer opportunities for new students to connect with the college community and to get to know classmates and the instructors personally. Such opportunities can easily be lost with distance education unless we make the effort to reach out and welcome new students. Online orientation should provide the same experience on-campus students receive. Schedule live webinars with icebreakers, polls, short introductions with several campus speakers. Record the sessions for those students unable to connect at the scheduled times.
3) Orientation: new students to your online programs need to learn to navigate the system the same as your on-campus students. One way to accomplish this is for each new student to have an assigned guide to show them where to find support services: enrollment, financial aid, advising, tutoring, library services. Create short (2 minutes-ish) video intros to services. Online orientation and campus tour.
4) Technology: develop student-oriented tutorials for your learning management system (e.g. Blackboard, publisher websites, etc), campus portal, email systems, help desk services, online tutoring – any other online services, as well as any maintenance schedules that can impact availability of services, planned outages, etc. Again, best to have this a personalized experience; a live web-conference session allows for guiding the student through the process.
5) Socialization: students need to meet other students enrolled in their program and courses. Social networks (LinkedIn Groups, Program Facebook Pages, Google Communities, etc.) enable students to connect with the campus community and to create program cohorts. Because our student email system is G-mail, every student has access to the campus network and the ability to connect with others using Google Plus.
Campus Connections: stream student activities and campus events: graduation ceremony, career services, visiting campus speakers, hyflex workshops. Permit students to connect to student course and capstone presentations, portfolios, final projects, course and program guest speakers via web-conferencing solutions.
Pay it forward: As students find their place in the campus community and program they may in-turn, serve as mentors for new students – yet another way for students to engage and invest in their chosen program. As student graduate, alumni may also participate by becoming guest speakers via webinars, helping students and program faculty to better understand the evolving job market and allowing alumni to contribute ongoing to the program and college.
For an in-depth look at online learner engagement – Kristen Betts, Online Human Touch (OHT) Instruction and Programming: A Conceptual Framework to Increase Student Engagement and Retention in Online Education. Journal of Online Learning and Teaching. Vol 4 No 3, 2008